An outrageous hello

We’re ecstatic that you want to get to know us better. Sometimes our bold name can come across as, well, rather bold. But wouldn’t you want to be daring when you’ve created such an outrageous gem?

Back in 2003, our British founder, Jonnie Shearer, decided to make a stand. Going against the norm he said so long, goodbye, adios to medicinal tasting, taurine induced side-effect energy drinks. Instead he created a drink that competed on energy levels, tasted great and was made of all things natural – gut-rotting chemicals were sent packing.

He wanted to have his perfect energy drink. And drink it.

And finally, armed with an unforgettable and outrageous brand name that would cause disruption in a crowded market place, Pussy Natural Energy was unveiled.

We enjoy making friends and having moments of #outrageousfun. So grab a can and toast your moment of outrageousness.

Looking back

  • 2015

    Celebrating its 10th year, Pussy gets a redesign with a can and case tray upgrade, new price point, new 12 pack promotional size and a new brand positioning ‘Naturally Outrageous’.

    And the Pussy Natural Energy story continues…

  • 2014

    Pussy Drinks sponsored WE R FSTVL for the second year running, made new hirings across UK Sales, Operations, Finance and Marketing departments and continued international growth with launches in USA, China, Germany, Costa Rica and Angola

  • 2012

    Pussy Natural Energy launched on Ocado and the team continued to drive brand awareness by featuring at 7 national Foodies Festivals, the Vitality Show, CarFest and Big Feastival, as well as sponsoring the bar at the advanced screening of James Bond 007 ‘Skyfall’ at BAFTA and collaborated with Nottingham University to run student sampling events and Pussy parties. International expansion continued with force with a new International Sales Director at the helm

  • 2011

    A great year for the business – after riding high with sponsorship of the SW4 Music festival in 2010, Pussy Natural Energy was featured on UK TV show ‘Top Gear’, brand partnered with Cancer Research, appeared at Taste Festival and Ideal Home Show and could be found listed in over 3,500 retailers including Tesco and Selfridges

  • 2008

    With UK Sales going well after a key brand charity partnership with MTV Staying Alive and investment continuing, Pussy Natural Energy expanded into International territories including Europe and Australia.

    Pussy featured on Gordon Ramsay’s TV show ‘F Word’

  • 2007

    Jonnie employed a Pussy Drinks team and continued to develop the brand and recipe with much success reaching new distribution in wholesalers

  • 2006

    Word started to spread and Pussy Natural Energy gained not only new investors but also new fans in the Alps and Cote D’Azur with the product being promoted at Hugh Heffner’s 80th birthday party and the Cannes Film Festival

  • 2005

    First batch of Pussy Natural Energy was produced and Jonnie hit the bars and clubs to make sales (even getting stopped by the police once for driving a car weighed down with too heavy a load)

  • 2004

    After much research into the energy drink category and identifying a gap in the market, Jonnie created the signature Passion Fruit & Lime flavour liquid with support from major flavour houses, and started raising capital to enable mass production.

  • 2003

    Whilst at university and with a great admiration for ‘Virgin’ founder Richard Branson, British entrepreneur Jonnie Shearer conceived the attention- grabbing brand name ‘Pussy’.

It’s all good

Not only is Pussy a refreshing energy drink, it’s made from 100% natural ingredients. That’s right. Chemicals, artificial additives and taurine have been given the heave-ho.

Designed to release the energy in a slower and more sustainable way, Pussy delivers the same amount of energy you crave but without the synthetic side-effects.

The deliciously good blend takes white grape juice from Spain, Brazilian limes and lightly carbonated water. Hit up with Passion Fruit and Lychee flavours and then it all goes botanical with Siberian Ginseng, Guarana, Sasparilla, Schizandra and Milk Thistle. Phew. (Click on the herbs to find out more)

Served ice cold, Pussy is the best natural way to get that outrageous energy kick.

And because outrageousness isn’t prejudice this product is suitable for vegans, vegetarians and Halal


100% Natural Ingredients

  • Milk Thistle

    A Mediterranean thistle which helps protect and improve liver function. Famously used as a hangover remedy for ‘the-morning-after-the-night-before

    Milk Thistle

    Milk Thistle

  • Guarana

    Guarana's been used for millennia by indigenous Amazonian Indians for physical endurance, memory retention and bowel complaints. More recently (since 1958) the caffeine content’s been used as a stimulant and appetite suppressant.



  • Siberian Ginseng

    Ginseng contains antioxidant properties and has been used as a gentle tonic herb to boost the immune system for thousands of years.

    Siberian Ginseng

    Siberian Ginseng

  • Sarsaparilla

    Sarsaparilla is known to increase physical strength and also helps to cleanse the blood.



  • Schizandra

    Schizandra is one of the main herbs in the Chinese pharmacopoeia. It is used to improve memory and combat depression. Schizandra is also known to help protect the liver.




Available at

Pussy is available in the following retailers.

Click on your preferred stockist to find your nearest store.

Globally demanded

We aim to bring Pussy within everyone’s reach. We are currently distributed in over 14 countries worldwide. Check the map for our international partners.

International Distribution Enquiries
If you are in the food and beverage business and are interested in learning more about Pussy and potentially partnering for your territory then please contact or call us on +44 207 3489 870

Coming soon

Our international distributor is in the process of going live. Please contact us on

Get in touch

Pussy Drinks Ltd.

Suite 9
Exhibition House
Addison Bridge Place
W14 8XP

Tel: +44 (0)20 7348 9870
Fax: +44 (0)20 7603 6241

Contact us

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