When British founder Jonnie Shearer was at college, he loved nothing better than fuelling up on energy drinks before or during a big night out.
But in truth it was a love/hate relationship. He loved the energy boost and alertness they gave him when out clubbing or cramming for exams, but hated the medicinal taste and taurine induced side-effects.
Realising that perhaps he wasn’t alone in feeling this way, Jonnie set about trying to create an energy drink that competed on energy delivery, but that also tasted great – and wasn’t full of gut rotting chemicals.
Needless to say – it took a long time to create, but finally he cracked it and Pussy was unveiled.